Yesterday was the annual Anzac Day Sports challenge, In Acton - West London…. So what better place for Echidna to turn up and watch the Aussies & Kiwis battle it out in Rugby, League, Touch, Netball & Aussie Rules.

We quickly put our Australian TShirts on display, alongside the other event sponsors, and got down to the important business of having a beer with our mates as they came in tired from beating the kiwis!!

All in all a pretty good day, with lots of sport, sunshine, music and beers. We had some great laughs again with lots of new customer, as once again our Aussie T Shirts were popular with the homesick travellers!!

For more info on next years Anzac Day Sports Challenge, check out
www.anzacsportschallenge.com/home

When launching a new product, most brands will have a swanky product launch with lots of press at a flash hotel, But thats not really what we’re about, so I thought how could I launch Echidna Clothing in true blue style…

Then I came up with a foolproof plan…. Launch On Australia Day, In London, by handing out cold beers to thirsty Aussies roaming the streets in search of a party.

I set up an Aussie T Shirt Stall on Shepherds Bush Green, across the road from Londons famous Walkabout with 2 Industrial Sized Bins filled with Ice & Beers. ( I had just been made redundant from my job working in marketing for a brewery - So this was the last of my “staff allowance”)

Anyway, to cut a long story short - handing out free beers (the ultimate aussie gifts) to backpackers in a London park went down pretty well, and before we knew it had about 60 people partying at the Echidna Stall in the park. Loads of people bought Australian T Shirts off me and things were going well (or so I thought).

Like all product launches this one had to come to an end as well. However unlike most product launches - This one finished in me being apprehend by the local coppers and being done for providing liquor without a license, and for unlawful street vending!!! Not the way I wanted to finish the day - but in terms of a launch, was a great way to get the word out about Echidna and our new range of Australian Clothing.

Anyway, there are 2 morals to this story….
1. Free Beer is the best way of advertising Australia T Shirts - EVER
2. Its only a crime if you get caught… SO DONT GET CAUGHT!

Righto, this is my first blog so here goes. Basically I started Echidna Clothing because I was looking for an australian t shirt to wear on my travels. I couldnt find anything that wasnt touristy though. So the idea for Echidna was born…. Australian T Shirts, designed by Aussies, to be worn by Aussies.

Pretty Simple Concept Really, and it seems as like theres a lot of interest out there for our designs… So thanks for your support so far!

Cheers

Nick